We publish every package and price on our website — from a free 3-day AI prototype to a $62,000/month enterprise team — because hiding pricing fills your pipeline with mismatched leads and starts every good conversation from a trust deficit. After publishing, inbound lead volume dropped ~30%, but discovery calls got shorter, close rates improved, and revenue grew. Transparent pricing also became our most-cited trust signal on sales calls.
Go to any offshore development company's website. Look for pricing. What you'll find: “Contact us for a custom quote.” Or nothing at all.
This is the industry standard. Hide the pricing. Force a discovery call. Size up the prospect's budget on the phone. Then quote accordingly.
We did the same thing for years. Then we stopped. We published every package and every price on our website — from a free 3-day AI prototype to a $62,000/month enterprise team. No “contact us” gate. No custom-quote-only pricing. Anyone can see exactly what we charge before picking up the phone.
Here's why we made that decision and what happened to our business as an offshore development center in india.
Why the industry hides pricing
The standard argument for hiding pricing has three parts, and all three sound reasonable on the surface:
“Every project is different.” True. A simple web app and a HIPAA-compliant healthcare platform have wildly different scopes and costs. How can you put a single price on a website when the work varies so much?
“Competitors will undercut us.” If you publish your rates, the thinking goes, competitors will see them and price just below — stealing your leads on price alone.
“We need to understand the project before quoting.”This sounds like good consultative selling. Don't throw out a number before understanding the problem.
These arguments aren't wrong — they're incomplete. They describe real concerns while ignoring the much larger cost of opacity: wasted time, lost trust, and a pipeline full of unqualified leads.
What happens when you hide pricing
When pricing is hidden behind a “contact us” form, two things happen:
Your pipeline fills with mismatched leads.A founder with a $5,000 budget and a CTO with a $500,000 budget both fill out the same form. Your sales team spends 30–45 minutes on a discovery call with each one. The $5,000 founder is never going to be a client at your price point, but neither of you knew that until you'd both invested an hour. Multiply this by 20 calls a month and your sales team is spending 15+ hours per month on leads that were never qualified.
Trust starts at zero.When a prospect can't see your pricing, they assume the worst: that it's high, that it's flexible (meaning you'll charge whatever you can get away with), and that the sales call is a negotiation rather than a conversation about fit. The dynamic is adversarial before it begins.
Hidden pricing isn't protecting your margins. It's filling your calendar with bad-fit meetings and starting every good-fit conversation from a trust deficit.
Why we decided to publish
The decision came from analyzing our own sales data. We looked at 6 months of discovery calls and found:
About 35% of discovery calls ended within 10 minutes when the prospect learned our pricing. They weren't bad conversations — the prospect simply had a budget that didn't match our floor. Both sides wasted 10–15 minutes finding that out.
About 20% of prospects who made it past pricing still didn't convert — not because of price, but because they wanted a different engagement model (time-and-materials instead of fixed-price sprints, or a single freelancer instead of a Scrum team).
That meant roughly 55% of our sales team's time was spent on conversations that had no chance of converting. Not because the prospects were bad leads — because they were unqualified leads that a pricing page would have filtered in 30 seconds.
The math was clear: publishing pricing would reduce inbound lead volume but dramatically increase lead quality. We decided to test it.
What we published
We didn't just post a single number. We structured our pricing into three layers — each designed to answer a different buyer question:
Layer 1: Single Sprints (Can I test them cheaply?)
- AI Prototype Sprint: Free / $3,500 (3 days)
- Discovery Sprint: $4,800 (1 week)
- Design Sprint: $14,500 (2 weeks)
- Light Build Sprint: $4,800 (2 weeks)
- Full Build Sprint: $11,500 (2 weeks)
- Mobile Build Sprint: $13,500 (2 weeks)
Layer 2: Sprint Bundles (What does a full MVP cost?)
- 6-Week Idea-to-App: From $24,000
- MVP Launchpad (12 weeks): From $48,000
- Mobile App Sprint Pack (16 weeks): From $79,500
- Custom Bundle (3+ sprints): From $36,000
Layer 3: Dedicated Teams (What does ongoing development cost?)
- Dedicated ODC Growth (4 devs + PM): $27,500/month
- Dedicated ODC Enterprise (10+ specialists): From $62,000/month
We also published a comparison table showing how our pricing compares to US Tier-1 agencies, US AI-focused peers, and generic India outsourcing vendors. No brand names — just category benchmarks with publicly verifiable ranges.
The pricing page also includes an ROI calculator where visitors can input their team size and project length and see savings vs. US in-house and US agency alternatives. No email gate. No lead capture on the calculator. Just math.
What happened to our business
The first 30 days
Inbound lead volume dropped ~30%. Initially alarming. Our contact form submissions went down noticeably in the first month.
But lead quality went up dramatically.The people who did reach out had already seen our pricing and self-selected in. They weren't asking “how much does this cost?” — they were asking “which package fits my project?” The conversation started at a fundamentally different level.
Discovery calls got shorter and more productive. Average call length dropped from 45 minutes to 25 minutes. We spent less time explaining pricing and more time discussing scope, team composition, and timeline.
After 90 days
Sales cycle shortened significantly.When prospects already know the price and have seen the guarantees, the decision to start is faster. Less back-and-forth. Fewer “let me think about it” follow-ups.
Close rate improved substantially.The leads that came through after seeing pricing were already pre-qualified on budget. They'd read the guarantees page. Many had used the ROI calculator. By the time they booked a call, they'd done half the evaluation themselves.
Revenue grew. Despite fewer total leads, higher close rates and faster cycles meant more closed deals per month.
The unexpected benefit
The pricing page became our most-visited page after the homepage. It also became a trust signal — prospects mentioned it on calls. “I like that you publish your pricing” was the most common opening line in discovery calls for months after launch.
Transparency didn't just filter leads — it attracted a different kind of lead. CTOs and VP Engineering types who value directness, who are turned off by the “contact us for a quote” games, and who interpret published pricing as a signal of confidence.
The objections we hear (and our responses)
“Aren't you worried about competitors undercutting you?”
They can see our pricing, sure. But our pricing includes 5 contractual guarantees (pay after sprint, 14-day refund, source code day one, 6-week deadline promise, and a free prototype). Undercutting our price without matching our risk-elimination model means they're offering a cheaper but riskier option. That's a different product, not a competitive threat.
“What if a prospect thinks your pricing is too high?”
Then they're not our client, and we've saved both parties an hour. If our floor is $4,800 for a single sprint and a prospect's budget is $1,000, neither of us benefits from a discovery call. Transparent pricing is a kindness to both sides.
“Doesn't this limit your ability to price based on value?”
Our pricing is productized — fixed packages with defined scope and team composition. The price is the price. We don't charge more because a prospect is well-funded or less because they're bootstrapped. Consistent pricing builds trust faster than “custom quotes” that feel arbitrary.
“What about enterprise deals with complex requirements?”
Our Enterprise tier starts at $62,000/month and is marked “custom team mix” with a 12-month MSA. The starting point is published — the customization happens in the scoping conversation. But even enterprise prospects appreciate knowing the starting point before committing to a call.
What this means for you (if you're evaluating offshore partners)
If you're comparing offshore development vendors right now, here's a simple test: look for published pricing.
A vendor who publishes pricing is telling you three things:
They're confident in their value.They don't need to size up your budget before quoting. The price is the price, and they believe it's worth it.
They respect your time.They'd rather you self-qualify in 2 minutes on their website than spend 45 minutes on a call discovering a budget mismatch.
They have a productized process.You can't publish fixed pricing without fixed scope and a repeatable delivery model. Published pricing is a proxy for process maturity.
A vendor who hides pricing might be equally good — but you'll spend more time finding that out.
See our full pricing (no form, no gate)
Every package and every price: /pricing-packages
ROI Calculator (no email required): /pricing-packages#calculator
All sprint options from $4,800: /sprints
5 contractual guarantees: /guarantees
Start free — 3-Day AI Prototype: /sprints/ai-prototype
Questions? info@tactionsoft.com | +1-307-459-0850 | +1-(512) 299-0926